Microsoft launches 100X100X100 program for B2B start-ups

Reinforcing its commitment to accelerate the start-up ecosystem in India, Microsoft launched the 100X100X100 program for B2B SaaS start-ups in India, today.

This initiative will bring together 100 committed companies and 100 early and growth start-ups that have enterprise-ready solutions to offer. Each participating company will commit to spend $100,000 over a course of 18 months on solutions provided by the SaaS start-up, and more than 50 start-ups are part of the program at launch.

“India has one of the largest B2B SaaS start-up ecosystems in the world, and it is growing exponentially. This initiative will help build scale and create amazing opportunities for start-ups. Businesses can now fast-track their digital journeys through easy adoption of enterprise-grade solutions. We’re excited to see the outcomes of these partnerships,” Anant Maheshwari, President, Microsoft India, said in a statement.