Digital surpasses print to become 2nd largest advertising medium after TV

At Rs 22,057 crore, advertising spends on digital media overtook spends on print in 2019, becoming the second largest advertising medium in India after television. A GroupM report also found that 27% of all advertising spend went to digital media platforms in 2019, while 22% went to print publications.
India, the report noted, is expected to be the fastest-growing advertising market in the world. GroupM forecasts India’s advertising investment to reach Rs 91,641 crore in 2020. Of this 30% or Rs 27,803 crore is expected to be earned by digital media companies, 42% or Rs 38,081 crore is estimated to be spent on television and 20% or Rs 18,140 crore is expected to be invested on the print medium.