Apple’s shipments in India grew 17% in 2019, courtesy iPhone XR, iPhone 11

Riding on iPhone XR and later a strong iPhone 11 demand, Apple’s India shipments grew by a healthy 17 per cent in the calendar year 2019, a new report said on Monday.

Increased local manufacturing, prudent pricing and refined go-to-market strategies helped Apple attain market success, said the CyberMedia Research (CMR’s) ‘Mobile Handset Review Report’.

“Apple turned around its India story in 2019, by doubling its market share to 2 per cent, on the back of the successful iPhone 11, and the iPhone XR. Apple’s shipments grew 17 per cent (YoY),” said Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR.