Indians can’t get enough of Hollywood

MUMBAI: Bollywood is getting jostled by Hollywood. The lack of blockbusters from the Khan troika — Aamir, Shah Rukh and Salman — as well as big Hollywood hits led by the Avengers movies has seen Bollywood lose some share of domestic theatrical revenues.

Over the past five years, data from various sources such as EY, BookMyShow, Ormax Media, B&K research and industry estimates show that Hindi films’ share on the domestic box office, which used to be 60-65% in 2015, dropped to 45% in 2019. At the same time, the boxoffice share of Hollywood films, including dubbed versions, has gone up from 8.4% in 2015 to almost 20.8% in 2019, registering a compounded annual growth rate (CAGR) of 27%. The remaining share is taken up by films in other languages.