Samsung seeks to consolidate leadership in India; eyes refrigerator market

South Korean consumer electronics major Samsung is betting on India’s small towns and rural areas to consolidate its position as the leader in the country’s refrigerator market, a senior company official said on Wednesday.

The company, which on Wednesday introduced its 2020 refrigerator line up for India, including one that can prepare curd, is banking on innovations and hiked capacity in entry level refrigerators to increase its overall market share to 35 per cent this year from 33.9 per cent last year.

“We find that there is a lot of opportunity to be present in the addressable market (in India) with low penetration (of refrigerators) in tier III and tier IV (markets),” Samsung India Senior Vice President, Consumer Electronics Business, Raju Pullan told PTI.