Xiaomi spins off POCO as an independent smartphone brand

NEW DELHI: Xiaomi Friday said that it has spun off its POCO sub-brand as an independent entity and that it will now run as a standalone brand independent of the company.

The company now has three handset brands – Redmi, Mi and Poco.

POCO as a result of the company’s restructuring now will operate as a separate smartphone brand with its own team and go to market strategy, said the handset maker.

Xiaomi had launched POCO as a sub brand in 2018 with its first offering–POCO F1 that, according to the player, has performed well in the market.