Hotstar, Zee5 are set to snatch TV ad revenues: report

Online video streaming platforms such as Hotstar, Zee5 and SonyLiv that run on an ad-supported model, are set to take away some of the TV ad dollars, according to a new report.

According to Deloitte report, US could be forced to follow the Indian market in adopting ad-led video streaming model aggressively being adopted by several Indian video streaming apps such as Hotstar, Zee5 and SonyLiv. The shift is set to pull away some of the TV ad revenues towards these new services.

Ad-supported video services

Deloitte Global predicts that revenue from ad-supported video services will reach an estimated $32 billion in 2020. Asia (including China and India) will lead with $15.5 billion in revenue in 2020, nearly half of the global total.