Microsoft spent 4 times more promoting Surface than iPad

San Francisco: A recent study by iSpot.tv on TV advertising in the US has revealed that one of the biggest tech spenders last year was Microsoft Surface brand, which was more than 4 times Apple’s ad spend on the iPad.

The analytics company revealed that Microsoft spent an estimated $219.1 million on Surface ads on TV, an 18.76 per cent increase year-over-year, while Apple’s ad spend on the iPad, which totalled $49.1 million in TV ads.