Future Retail, Amazon sign pact to expand customer base

Future Retail Ltd (FRL) and Amazon India have entered into long-term business agreements to expand the reach of FRL stores and consumer brands through the latter’s marketplace.

Currently, FRL attracts over 350 million footfalls across its retail network, and Amazon India’s marketplace will enable it to reach a wider customer base, said the companies.

Under the deal, Amazon India will become the authorised online sales channel for FRL stores. FRL will list on the Amazon Prime Now programme, allowing customers to get food, grocery and general merchandise delivery within two hours in Delhi, Mumbai, Bengaluru and Hyderabad.