Amazon revs up auto ambitions with in-car TV, Alexa integration

Las Vegas: Amazon unveiled plans Monday to be a bigger player in the auto sector, announcing partnerships that will put its Fire TV platform in vehicles and offer more services through its Alexa digital assistant.

In an announcement ahead of the Consumer Electronics Show in Las Vegas, Amazon said it would allow car owners without built-in Alexa to add the smart assistant to the vehicle through a phone application.

The “Echo Auto” program for the voice assistant will roll out this month in at least 15 countries, Amazon said.