Broadcasters miffed at TRAI’s new caps on channel pricing

Mumbai: A day after India’s broadcasting regulator announced new caps on pricing and bouquet discounts, Indian television stations have sought reversal of these changes that some broadcasters believe are “negative” for the entire value chain.

“The authorities have been talking about not micro-managing every part of the business, but that’s what they are doing with these amendments,” said a top executive at a large broadcast network. “They have failed to give any logic behind the price cap of Rs 12, or the capping bouquet discount at 33%.”