Reliance gears up to take on Amazon, Flipkart with JioMart launch
Mumbai: Billionaire Mukesh Ambani took the first step to challenge global e-commerce giants Amazon and Walmart in India’s fast-growing market with the soft launch of his “new commerce” venture.
Reliance Retail Ltd, the retail arm of Reliance Industries Ltd, on Monday began sending invites to Jio telecom users for registering on the new venture named JioMart. Calling itself “Desh Ki Nayi Dukaan”, JioMart will currently cater to online shoppers in the suburban Mumbai areas of Navi Mumbai, Thane and Kalyan.
A Reliance Retail official confirmed the launch, adding that the company would gradually scale up its presence.
“Yes, we have soft-launched our operations. All Jio users are sent invites to register to avail of preliminary discounts. Though it is currently only in three regions, we would be scaling it up further.