Amazon, Flipkart, other e-commerce portals to lose market share to these online retail startups

The share of vertical platforms (startups engaged in the retail of goods of the particular market) is likely to go up by around 10 per cent between 2019 and 2022 in the online retail market in terms of the gross merchandise value (GMV). Sectors particularly pharma, furniture, groceries, baby care, beauty and personal care are some of the key markets where startups have a strong play vis-a-vis horizontal platforms, according to a report. India’s horizontal marketplaces include Amazon, Flipkart, Snapdeal, ShopClues etc. Nykaa, FirstCry, Grofers, PepperFry are some of the leading platforms in their respective markets competing with Walmart-owned Flipkart and Amazon India that sells almost every consumer good under the sun.