2019 was ‘historic’ but 2020 could be the ‘greatest’ for Apple, says analyst

Last year this time, it was supposed to be all doom and gloom for Apple. There were reports about the iPhones XS, XS Max and XR not doing well and the Cupertino-based tech giant was ‘struggling’, according to most analysts. Now, an analyst says that the turnaround of Apple has been CEO Tim Cook’s “finest hour.” A report by CultofMac quotes Dan Ives, an analyst with Wedbush, who says that Apple had a “historic year” in 2019 and is set to have a great 2020 as well.
The CultofMac report cites an investor note by Ives, where he wrote, “A year ago Cupertino was facing major Herculean-like challenges around lagging China demand, tariff escalation on the horizon, increasing competition on smartphones, and trailing Samsung and others in the key 5G race,” Ives writes. He further said that investors thought that Apple’s growth story was over.
Ives says that Cook turned it around with critical decisions like settling long-standing dispute with Qualcomm, acquiring Intel’s modem business for a billion dollars, carefully managing to ‘sort’ the China problem, and of course, the launch of iPhone 11.