Data is a brand’s most crucial tool kit: Oracle

Gone are the days when customers were defined on the basis of mere demographics or numbers. Brands are now placing customers at the very heart of their mission, with the intent of building a stronger and deeper relationship, and data is turning out to be a brand’s most important toolk it, says Shashi Seth, Senior Vice-President, Oracle Marketing Cloud, Oracle.

Brands that use data can cultivate long-lasting customer connections and transcend traditional consumer demographics, says Seth, to address the individual needs of their audience.