Subscription box cos sending surprise boxes sprout up across India

Fans of the Avengers series would probably have heard about GeekCrate. Every month, this company ships out a very special dazzling box to geeks in India who love comics, television, movies, gaming and anime. By paying about Rs 1,900 a month, they get a box of merchandise worth about Rs 2,500, with goodies such as the totem from ‘Inception’ or a t-shirt. GeekCrate owner Tejas Chitnis takes orders until the 25th of every month. He then places one large wholesale order to curate a box containing a t-shirt, special themed notebooks, a themed necklace from an anime or comic strip and so on. His company caters to the child in everyone.

“Everyone likes DC and Marvel comics, but anime generally gets a very good response as well because it’s not easily available,” said Chitnis.