Apple in talks with new partners over content deals for TV+

San Francisco: Apple is considering making deals with James Bond franchise-owner MGM and college sports giant the Pac-12 to acquire content to improve its Apple TV+ service.

MGM, one of the world’s oldest studios, already have a huge catalog of content but its not known if the deal with Apple would focus on new original content or would include existing content only.

Meanwhile, the partnership with Pac-12 deal would give Apple its first live sports content.

The Cupertino-based tech giant may add third-party content to Apple TV+ alongside Apple’s own original content in the future alongside its own original content.

Currently, Apple TV+ features just a few of Apple’s original TV shows, such as “The Morning Show,” “For All Mankind,” “Servant,” and “See.”