Not just online shopping, Facebook tracks store data to target users with ads

San Francisco: Facebook has joined hands with top retailers who are sending the social networking giant data on what the customers are buying in retail stores. Facebook, in turn, is targeting those customers with specified ads.

Not just online shopping, Facebook is able to track what customers buy in stores and target those customers with ads, according to a Business Insider report.

Retail companies are sending Facebook “names, phone numbers and email addresses attached to what products people have purchased, which are then used to target people with those businesses’ ads”.