Samsung India makes strategic bets to strengthen position in the AC segment

In a bid to strengthen its presence in the AC segment, Samsung India is implementing a slew of strategic measures including setting up a separate HVAC (Heating, Ventilation and AC) division, which will house both its residential and commercial AC businesses.

It has also decided to re-enter the non-inverter split AC and Window AC segments to widen its product range while setting up a new unified sales channel for the HVAC division.

The South Korean major is hoping these measures will help the company solidify its position to become one of the top three players in the residential air-conditioner segment in the next two years