WebEngage partners with Infobip to provide WhatsApp as an engagement channel

WebEngage, a full-stack marketing automation platform, recently released WhatsApp as the latest channel of engagement for its users. The company has partnered with Infobip, a global business cloud communication platform with omnichannel expertise to bring Whatsapp as a means of engagement for digital consumer businesses.

With over 1.6 billion monthly active users, WhatsApp is the most popular mobile messenger app worldwide, as per Statista. Businesses can now interact with consumers where they are most actively talking to their family and friends. They can send instant and personalized, multimedia messages about order confirmation, shipping status, customer feedback, recommendations and a lot more on WhatsApp.