Nokia partners Flipkart to launch smart TVs in India

NEW DELHI : After Motorola, Nokia has now partnered e-commerce major Flipkart for launching smart TVs in the Indian market, marking the smartphone maker’s foray into consumer durables space.

Flipkart has entered into a strategic relationship with Nokia that grants it the use of the Nokia brand for smart TVs in India – a global first for the brand in the TV category, a statement said on Wednesday.

“Flipkart will leverage its understanding of the needs of Indian consumers to develop, facilitate the manufacturing and distribution of the Nokia branded smart TVs, while managing the end-to-end go-to-market strategy,” it added.