Chief Customer Office organisation becoming more relevant to Dell Technologies: EVP & CCO

I joined Dell as an executive in 2000 and ran our supply chain for about two years. My boss was trying to convince me to stay here and ultimately run all of manufacturing but, I really wanted to get back in front of customers because that’s where I get my energy and my passion from. That was when Dell was going through a major expansion and I was in charge of all of our sales and technical support centres in Central America and North America. So we started off with Oklahoma city, numerous sites in Canada, Panama City, El Salvador and I did that role for a couple of years. Then I moved into the marketing role and did small and medium business marketing, ran our Americas marketing, the public sector global marketing organisation and then moved ultimately into the CMO (Chief Marketing Officer) role in 2010. Then, when we brought Dell and EMC together Michael (Dell) asked me to start our first-ever Chief Customer Office organisation in 2016.