Celkon promoters taps mobile accessories business with Conekt

Until about three years ago, Indian mobile manufacturers saw their sales peaking, particularly in the sub-Rs 10,000 segment. They were the undisputed leaders in the sub-Rs 5,000 category. At a point in time, they even sponsored high profile cricket tournaments and tours.

Now, all that has changed. The Chinese players, in the higher bracket, and Jio, in the lower end, have cut it at their roots, killing their USP of feature-rich phones at an affordable price.

It seems they are now looking at other options to stay afloat. Some have shutdown a few facilities, some others have scaled down their capacities. A few others are looking at other business opportunities in the same space.