In the right frame

The way we watch content has changed and so has our perspective on creativity. Imagine watching a video — in portrait mode — of a couple discussing art. Had the vertical screen had more space, it would have revealed that phrases like ‘muted tones’, ‘negative space’ and ‘broken colour’ actually pertained to a five-year-old merrily throwing colours on a canvas. Vertical and landscape modes can make a world of a difference, something the developers of Firework know.

The free smartphone app for users to share 30-second videos with strangers at times give out a TikTok feel and sometimes has a Snapchat-y vibe. The much-more-than-that factor comes in the form of a technology it calls “reveal”.