Online v/s offline: Mobile phone brands under fire from offline dealers

India’s top four mobile brands are set to face the ire of off-line mobile dealers, whose sales have tumbled by about 65 per cent this festive season even as the mobile phones remained top selling items on e-commerce platforms.

Supported by the All India Mobile Retailers Association (AIMRA) and led by Gujarat chapter of the association, the mobile dealers on Monday convened a national-level meet in Ahmedabad and resolved to stop fresh purchases of the top four mobile brands that are giving discounts on e-commerce platforms and selling like hot-cakes there.

“About 200 people including representatives of State chapters of AIMRA joined with the Dealers’ associations met today and resolved to stop fresh purchase of top four brands namely Mi, Oppo, Vivo and Samsung. They offer exclusive models and deep discounts on online platforms.