Huawei’s Honor rejigs strategy, to soon launch ecosystem products in India

Chinese electronics manufacturer Huawei’s smartphone brand Honor has altered its product strategy in India. Known in the country for its smartphones, the company now seeks to bring its ecosystem products to India. These products include smart televisions, speakers, tablets, wearables, glasses, laptops, etc. Most of these, already available in China, will be made available in India starting next year.

“In India, we aim to create an entire product ecosystem that would include smartphones, televisions, tablets, laptops, watches, glasses, etc,” said Honor India President Charles Peng in an interaction with Business Standard.

According to Peng, the new product strategy is called “1+8+N” wherein “1” represents smartphones, “8” represents televisions, speakers, watches, laptops, fitness bands, glasses, etc, and “N” represents partner ecosystem products, including mobile offices, smart homes, sports and health, audio-visual entertainment, and smart travel products.