Ogilvy group drags Vivo to court over ‘plagiarism’; next hearing on Nov 22

Issues of scam advertising, plagiarism, and blatant copying have been raised frequently at ad award shows. But in what will be the first instance of the matter moving beyond industry fora, ad agency Brand David, part of the WPP-owned Ogilvy group, has taken smartphone manufacturer Vivo to court over a campaign it claims resembles a piece of work it presented to the company earlier.

The ad in question is for V17 Pro, featuring actor Aamir Khan and a child at an amusement park. While the Bombay High Court last week passed an interim order, asking Vivo to deposit Rs 1 crore or furnish a bank guarantee, the matter is far from over.