Radio Mirchi: Not just a radio firm

Mumbai: Entertainment Network India, the operator of popular FM brand Radio Mirchi, has chalked out a growth strategy involving specialist units and multimedia solutions to clients as the private FM radio industry witnesses muted growth.

“We have built a powerful suite of sales offerings focused on providing solutions to clients rather than selling plain vanilla radio inventory,” said Prashant Panday, MD of ENIL, a subsidiary of Bennett, Coleman & Co Ltd, the publisher of ET.