Making India Pixel-less not a wise move for Google

NEW DELHI: In nearly four years of its existence, Google never made it to the big premium smartphone league in India – the second-most competitive market in the world after China – which is ruled by the likes of Apple, Samsung and OnePlus.

The abrupt decision not to release new Pixel 4 and XL smartphones in the country does not make sense for the company – at a time when consumer spending is only growing in the country and smartphone industry is set to witness record festive sales this year despite the economic slowdown.

It is true that Google Pixel has dismal sales numbers in India and is now focusing more on the US and European markets where there is vacuum in the premium segment.