Zee Entertainment sees vast potential in regional channels

Zee Entertainment Enterprises Ltd (ZEEL) will invest heavily in regional markets, where it sees a 70-90 per cent growth potential.

According to Prathyusha Agarwal, CMO, ZEEL, nearly 50 per cent of the company’s viewership comes from its regional portfolio, which includes entertainment and movie channels. With growth coming in such high double digits, “more original content” is being worked-on.

“Nearly, 70-90 per cent growth is coming from regional channels. There is a huge opportunity to grow in regional and rural. Naturally, we will make more active investments in the segment,” she said without sharing investment details.