Sony renews media rights deal with Australian Open for 3 years
MUMBAI: Tennis Australia and Sony Pictures Networks India (SPN) have extended their broadcast deal by three-years. The two partners announced the extension at the official Australian Open 2020 Media Launch in Mumbai on Tuesday.
As the exclusive television and digital rights holder for India and the subcontinent, SPN will provide more than 200 hours of coverage for each edition of the Australian Open. It will be the home for Australian Open and all the lead-up events including the Adelaide International ATP 250 event.
SPN’s broadcast will be on a minimum of two English language linear television channels, along with streaming of all 16 match courts on SPN’s video streaming service, SonyLIV.
“We are delighted to not just extend but also expand our relationship with SPN in India from 2020,” said Craig Tiley, CEO, Tennis Australia and Australian Open Tournament Director.