Jio rolls out AI based video call assistant at IMC

Reliance Jio Infocomm (Jio) debuted its patent-filed innovation – an artificial intelligence (AI) based video call assistant (bot) that can be accessed via a 4G phone call, without the need for installing any other application.

Aimed at improving customer , the bot will solve the problems of endless call-hold music or seemingly never ending IVR waittimes can become things of the past.

The bot was rolled out in India Mobile Congress on Monday . This video assistant facility was developed by Jio along with US based Radisys, a Reliance Industries subsidiary .

The company said that this video call bot can be adapted by brands to give it a unique avatar. The avatar can be the conventional customer care executive, the CEO, the brand ambassador or any other person or character chosen by the brands.