Confirming Pixel rumours not enough for Google to woo users

New Delhi: While Pixel smartphones demonstrate Google’s willingness to more tightly integrate hardware and software like Apple, they have not been a massive sales success story for now owing to the lack of a solid strategy to beat the rivals, industry analysts said on Monday.

Google is set to announce two new Pixel smartphones — Pixel 4 and 4 XL along with a 5G version — a rumoured Pixel Watch and a slew of updated home products like Nest series of devices.

Google Pixel currently has a minuscule global market share despite arriving on the scene in 2016. In the second quarter of 2019, it had less than 0.1 market share in the Indian premium smartphone segment.