McDonald’s takes to ‘antakshari’ on Instagram to engage with customers

As the launch of Instagram music became the most talked about thing on the internet, McDonald’s decided to dive into the wave and amp up the fun quotient by dedicating songs to the food on its menu.

The American fast food company unveiled its own batch of ‘Instakshri’ on Instagram to engage with Indian consumers and the activity garnered over seven lakh impressions in less than two hours.

Created by digital agency 22feet Tribal Worldwide, the antakshari was played out midweek on McDonald’s Instagram handle. While Kuch Kuch Hota Hai had a burger, Is This Love showcased its fries. The brand saw people diving right in, pouring their heart out with their own songs to show their love for food.