Airtel expects to cross 35% revenue market share in 3 quarters: Gopal Vittal

NEW DELHI: The war for subscribers in India’s telecom market is at a “decisive” phase, Gopal Vittal, Bharti Airtel CEO for India and South Asia, said, adding that the telco will target crossing the 35% revenue market share mark in three quarters, by “attacking” the weak spots of rivals Reliance Jio and Vodafone Idea.

“We are now at a decisive phase in the war for customers in telecom… The market has consolidated. It is of course still brutally competitive but at the same time it is now settling. We are beginning to grow our revenues,” Vittal said in a recent communication to employees, available exclusively with ET.

“This is our time to lead the agenda and target a dramatic increase in our market share. The next two to three quarters must see us get well past 35% revenue market share,” Vittal told his staff of over 16,000 employees, spanning across mobile, homes and enterprise.