Netflix experiments with free content access to drive subscriptions in India

Netflix is making available the first episode of its latest India original series ‘Bard Of Blood’ to non-members in the country for a limited time, in a bid to attract potential subscribers amid growing competition in the country.

The episode is currently accessible through Netflix homepage and the Bard of Blood show listing on the platform and can be viewed across all web browsers on desktop and Android devices. Support for iOS devices seems missing, although those users will be able to generate a link by entering their email address and watch it on supported devices.

The idea here seems to be enabling users to watch the premiere episode and charge customers to access the rest of the episodes, hoping that the users are hooked onto the story and end up buying the subscription.