Why Reliance Jio is at loggerheads with Airtel, Vodafone Idea over 30-second ring time

Mukesh Ambani’s Reliance Jio Industry Ltd (RJIL) has increased its ring time for outgoing calls to 25 seconds from 20 seconds. However, rivals Bharti Airtel and Vodafone Idea are demanding a minimum 30-second ring time.

Jio’s increase in ring time comes after Airtel wrote a letter to the Telecom Regulatory Authority of India (TRAI) on September 3 stating that Jio’s move to reduce call ringing time to 20 seconds unilaterally has resulted in “huge inconvenience to customers on the Airtel network because many of these calls from RJIL (Reliance Jio) customers get disconnected even before they are picked up,” Economic Times reported.