Facebook lands digital content rights for ICC events in sub-continent

The International Cricket Council (ICC) on Thursday said that social media firm Facebook has become the exclusive digital content rights partner for its global events in the Indian sub-continent. The deal size has not been disclosed.

Facebook will carry a range of digital content, including post-match recaps, in-play key moments, and other feature content for four years, from 2019 to 2023, as part of the agreement. The package includes 12 key ICC tournaments, including the T20 World Cup 2020, World Cup 2021, World Test Championship, T20 World Cup qualifier events, and the Under-19 cricket World Cup scheduled to be held in 2020 and 2022.

“We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership, which is a first for our sport.