ICC gives exclusive digital rights to Facebook for events in Indian sub-continent

After Hotstar’s two-way interactions, Facebook joins the bandwagon of the immersive cricket-viewing experience.

The International Cricket Council (ICC) has given exclusive digital content rights to Facebookfor all events of the ICC in the Indian sub-continent. This will also allow Facebook to carry post match recaps throughout the world till 2023.

Facebook is trying to make the best out of this opportunity by using augmented reality (AR) and virtual reality (VR) during game.

Ajit Mohan, Vice-President and Managing Director (MD), Facebook India said, “With this partnership, we will be able to serve these fans with the kind of premium content that can ignite new conversations, new connections and new followership.