Amazon, Flipkart to generate $4.8 billion sales during 2019 festive season

E-commerce players, including Amazon and Flipkart, can expect to generate sales of over $4.8 billion during this year’s festive month (September 29-October 4), but the growth over last year will be subdued, according to research by Forrester.

About 80 per cent of these sales will occur between September 29 and October 4 — the period in which Flipkart and Amazon will hold their ‘Big Billion Days’ and ‘Great Indian Festival’ sales.

Year-over-year growth in online retail spending during these five days will take a hit, from 93 per cent in 2018 to 32 per cent in 2019.

Online sales during these five-day festivals had grown from $1.5 billion in 2017 to $2.9 billion in 2018. According to Forrester’s estimates, sales will hit $3.8 billion this year.