Xiaomi aims to repeat smartphone success with smart TVs

Xiaomi’s gameplan for India is working well and this is evident in them occupying the number one slot in the smartphone market for seven quarters in a row. The first phase of their success story was scripted when they took on the big players in the smartphone category.

According to data from Counterpoint Research, the Chinese company has been the leader in India when it comes to smartphone shipments from the last quarter of 2017. The only exception was in Q2 2018 when they shared the top spot with Samsung at 28%.

After their smartphone success, Xiaomi is now taking on the smart television market. Here too, they have met with success and have been the leaders in the smart TV market for the last five quarters.