Bharti Airtel, Bharti AXA team up to offer prepaid recharge with insurance cover

Bharti Airtel Monday partnered with Bharti AXA Life Insurance to offer a bundled offering of Rs 599 together with a life cover for prepaid subscribers.

The innovative Rs 599 prepaid bundle comes with 2GB data a day, unlimited calls to any network and 100 SMS every day, and also offers Rs 4 lakh life insurance cover from Bharti AXA Life Insurance with a validity of 84 days.

“The insurance cover continues automatically for three months with every recharge,” the Gurgaon-based telco in a statement said.

The Insurance Regulatory and Development Authority (IRDAI) data suggest that India’s insurance penetration is less than 4% while mobile penetration is close to 90%.

Through the innovative offering, Bharti AXA aims to increase its market share with the country is expected to have nearly 830 million smartphone users by 2022.

“We have always been at the forefront of creating customer-centric protection products in the industry. The strategic association with Airtel as a group master policyholder and Airtel’s pan-India vast distribution network will boost insurance penetration in the country,” Vikas Seth, Managing Director, and CEO, Bharti AXA Life Insurance said.

“We believe our network is a great platform to digitally deliver a range of services and solve the problems of customers. We are delighted to partner with Bharti AXA Life Insurance to roll out this innovative offering and remove the barriers of price, access, and payment inconveniences for the adoption of life insurance in India,” Manoj Murali, CEO – Kerala and Tamil Nadu, Bharti Airtel said.