NRAI refuses to support the launch of Zomato Gold on food delivery

Food aggregator Zomato on Saturday launched the Gold subscription plan for its delivery services, but restaurants that have been opposing deep discounts continued with their stance.

Zomato Gold is the company’s premium plan allowing subscribers to have free dishes as part of their orders at restaurants. On Saturday, besides introducing it for deliveries, Zomato expanded the service to 25 new cities. Earlier, it was available in 16.

“Gold drives 25-30 per cent business for its restaurant partners and more and more Gold users (90 per cent) are exploring new restaurants because of the program. It makes eminent sense to extend this discovery behaviour to the delivery restaurant base,” said Gaurav Gupta, co-founder and chief operating officer, Zomato.