Cisco sets a target of 25 SMBs a day in India to help them go digital

NEW DELHI: With India being home to over 63 million small and medium-sized businesses (SMBs), networking giant Cisco has set the target of having conversations with 25 SMBs everyday in a bid to help them go digital, a top company executive has said. While some SMBs are born with technology, a lot of the existing ones have not yet started looking at technology adoption.
“To address their needs, we have announced SMB as a separate vertical globally, so that there is a set of people who are looking at what are their needs, what are the requirements, what are the products that they need and what is the technology innovation that we need to do,” Sudhir Nayar, Managing Director, Commercial Sales, Cisco India and Saarc told IANS.
Cisco, which is increasingly focusing on software and services for growth, has found that the SMBs want simple solutions and therefore the Cloud-based offering from the company have become a hit with them.