TikTok to enter contract to get some exclusivity rights
Short-video platform TikTok on Wednesday said it does not exercise editorial control over users’ content but may enter into a contractual agreement with creators that gives it “certain exclusivity rights” over the content.
The remarks come amid a standoff between the Chinese company and homegrown social networking platform ShareChat. TikTok had sent a take-down notice to ShareChat to remove certain content that the latter complied with. ShareChat confirmed receiving the request and acting upon it.
Last week, ShareChat had approached the information technology ministry expressing concern over TikTok’s move and the impact of such exclusive arrangements.