Flipkart Group partners Nautica, to manage online-offline biz

New Delhi, Aug 28 () Flipkart Group on Wednesday said it has inked a pact with Authentic Brands Group that grants the Walmart-owned company licensing and distribution rights in India for global lifestyle brand Nautica.

As part of the agreement, Flipkart Group will manage Nautica’s online and offline business, through a network of franchise partners, helping to strengthen the brand and its business in India, a statement said.

This will open new avenues with the combined strength of Flipkart and Myntra, it added.

The specialty teams at Flipkart Group will bring their expertise in design, product development, merchandising and more to address unique consumer demands of the market, it said.