Smartphone shipments hit record 36.9 million in April-June

The Indian smartphone space registered its highest second quarter shipment of 36.9 million units during the April-June period of 2019 calendar year (CY) with an almost 10% Y-o-Y and 14.8% Q-o-Q growth. A total of 69.3 million mobile phones were shipped to India in Q2 2019, which was up 7.6% over the previous quarter, IDC said.

“Despite the efforts towards multi-channel retailing by almost all vendors, the online channel continued its growth momentum fuelled by multiple new launches, attractive offers and affordability schemes like EMIs and cash backs. This resulted in Y-o-Y growth of 12.4% for the online channel with an overall share of 36.8% in Q2 2019,” said, Upasana Joshi, associate research manager, Client Devices at IDC India.

Offline channel registered an 8.5% Y-o-Y growth driven by the new launches in Samsung Galaxy A series, marketing activities by Vivo during IPL and Xiaomi’s growing multichannel distribution, it added.