Amazon chatbot can now chat with customers in Hindi

Amazon has added another feather in its cap by bringing in Hindi language support to its automated messaging assistant, allowing users to get their queries addressed by the chatbot in Hindi. Amazon claims the Hindi chat experience is available on the Amazon.in Android app.

Powered by AI (artificial intelligence), like most chatbot solutions used in the industry, Amazon’s Messaging Assistant uses ML (machine learning) and NLP (natural language processing) to understand what users want and provide them with more relevant answers.

“When customers interact with the Automated Assistant, it first predicts the most likely issue they are trying to contact us for, post which customers can ask questions related to their issue and receive faster resolutions.