Tupperware enters e-commerce business

NEW DELHI: US-based kitchenware brand Tupperware has adopted a multi-channel strategy – a combination of physical stores and online site – to increase its presence as well as tap the online shopping boom in India.

Tupperware, which was primarily into direct sales, is now foraying into the growing e-commerce space, besides having exclusive brand outlets in key cities. With this, the company aims to double revenues in 3-4 years and increase its market share to 25 per cent from 8 per cent now.