Star Wars, Marvel & ESPN: How Disney plans to take on Netflix in streaming

Walt Disney Co. is pricing a new bundle of streaming services at a surprisingly low $12.99 a month, challenging Netflix Inc. with a package that includes family programming, live sports and a deep library of television shows.

The entertainment giant announced the combined pricing for Disney+, ESPN+ and Hulu on a conference call Tuesday with investors. It will debut as part of the November launch of the Disney+ service and represents a near 30% discount to their individual prices.

Disney is matching Netflix’s standard plan and marketing the service $3 below its rival’s premium version, which lets subscribers and their family members watch on as many as four devices at once. But two of the Disney services, ESPN+ and Hulu, carry advertising, while Netflix is commercial-free.